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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951- [author.].
Contributor(s): Belch, Michael A [author.].
Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: ©2018Edition: 11e [edition].Description: xli, 764, G-13, E-32, N-17, S-21 pages : illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781259548147.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 6

 659.1 BEL 2018 (Browse shelf) 1 Available SOMAC,91602,03,RM|SOMAC,09030,03,RM|SHTEx,70002,03,RM 5000168793
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 6

 659.1 BEL 2018 (Browse shelf) 1 Available SOMAC,91602,03,RM|SOMAC,09030,03,RM|SHTEx,70002,03,RM 5000168795
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 6

 659.1 BEL 2018 (Browse shelf) 1 Available SOMAC,09030,03,RM|SHTEx,70002,03,RM|SOMAC,91602,03,RM 5000168669
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 6

 659.1 BEL 2018 (Browse shelf) 1 Available SOMAC,09030,03,RM | SHTEx,70002,03,RM | SOMAC,91602,03,RM 5000168671
Main Collection Taylor's Library-TU
659.1 BEL 2018 (Browse shelf) 1 Available SHTEx,70002,03,RM | SOCxx,09030,03,RM | SOCxx,91602,03,RM 5000169223
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 6

 659.1 BEL 2018 (Browse shelf) 1 Available SHTEx,70002,03,RM|SOCxx,09030,03,RM|SOCxx,91602,03,RM 5000169749

Includes bibliographical references and indexes.