Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Publisher: Harlow, England : Pearson Education Limited, 2018Edition: 17e [edition]; Global edition.Description: 734 pages : colour illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292220178 (paperback).Subject(s): MarketingDDC classification: 658.8Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 5 |
658.8 KOT 2018 (Browse shelf) | 1 | Available | TBSxx,34004,03,RM | TBSxx,34003,03,RM | TBSxx,34007,03,RM | TBSxx,34005,03,RM | SHTEx,30010,03,RM | 5000170952 |
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658.8 KOT 2016 A framework for marketing management / | 658.8 KOT 2018 Principles of marketing / | 658.8 KOT 2018 Principles of marketing / | 658.8 KOT 2018 Principles of marketing / | 658.8 KOT 2018 Marketing management : | 658.8 KOT 2018 Marketing management : | 658.8 KOT 2018 Marketing management : |
Includes bibliographical references and index.