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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Müller.

By: Nagle, Thomas T, 1951- [author.].
Contributor(s): Müller, Georg [author.].
Publisher: New York ; London : Routledge, Taylor & Francis Group, 2018Edition: Sixth edition.Description: xx, 331 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138737518.Subject(s): Pricing | Marketing -- Decision making | ProfitDDC classification: 658.816
Item type Current location Call number Copy number Status Notes Date due Barcode Course reserves
Reserve Collection Taylor's Library-TU
658.816 NAG 2018 (Browse shelf) 1 Available SCAFS,70003,03,RM|SHTEx,70005,03,RM 5000168236

Revenue Management

Main Collection Taylor's Library-TU
658.816 NAG 2018 (Browse shelf) 1 Available SHTEx,70005,03,RM|SCAFS,70003,03,RM 5000168231
Reserve Collection Taylor's Library-TU
658.816 NAG 2018 (Browse shelf) 1 Available SHTEx,70005,03,RM|SCAFS,70003,03,RM 5000168225

Revenue Management


Includes bibliographical references and index.