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Marketing the museum [electronic resource] / Fiona McLean.

Publisher: London ; New York : Routledge, 1997Description: 257 p. : ill.Subject(s): Museums -- Marketing

Item type	Current location	Call number	Status	Date due	Barcode
		069/.5 (Browse shelf)	Available

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Previous	069/.4 Interpreting objects and collections	069/.5 Managing museums and galleries	069/.5 Museum exhibition	069/.5 Marketing the museum	069/.5 New museum theory and practice	069/.5 Museum politics	069/.5 Hands-on exhibitions	Next

Includes bibliographical references (p. 232-245) and index.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

Taylor's Library