Boone & Kurtz contemporary marketing / David L. Kurtz.
By: Kurtz, David L
.
Contributor(s): Boone, Louis E. Contemporary marketing.
Publisher: Australia : South-Western, Cengage Learning, [2014]Copyright date: ©2014Edition: Sixteenth edition; International edition.Description: xxxiii, 670 pages, A-14, B-6, G-13, I-44 pages : colour illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781285092591 (paperback).Uniform titles: Contemporary marketing Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 5 |
658.8 KUR 2014 (Browse shelf) | 1 | Available | SLASx,05000,03,RA | 5000163740 |
Includes bibliographical references and index.