The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert.
By: Som, Ashok [author.]
.
Contributor(s): Blanckaert, Christian [author.].
Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2015]Copyright date: ©2015Description: xiv, 450 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470830024.Subject(s): Luxury goods industry | Brand name products -- Management | Luxuries -- Marketing | Branding (Marketing)DDC classification: 338.47
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 6 , Side 2, TierNo 4, BayNo 2 |
338.47 SOM 2015 (Browse shelf) | 1 | Available | SHTEx,70002,03,RM | SHTEx,94603,03,RM | 5000168380 | |
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 6 , Side 2, TierNo 4, BayNo 2 |
338.47 SOM 2015 (Browse shelf) | 1 | Available | SHTEx,70002,03,RM | SHTEx,94603,03,RM | 5000171642 |
Includes bibliographical references (pages 427-431) and index.