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International public relations : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither.

By: Curtin, Patricia A. (Patricia Ann), 1955-.
Contributor(s): Gaither, Thomas Kenneth.
Publisher: Thousand Oaks : SAGE, c2007Description: xiii, 304 p. : ill., map ; 23 cm.ISBN: 9781412914154 (pbk.); 1412914159 (pbk.).Subject(s): Public relations | Public relations -- Cross-cultural studies | Culture and globalization | Intercultural communicationDDC classification: 659.2
Contents:
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 2, BayNo 2

 659.2 CUR (Browse shelf) 1 Available SOMAC,37001,03,RM 5000033673

Includes bibliographical references (p. 265-281) and index.

The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.