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The practice of market and social research : an introduction / Yvonne McGivern.

By: McGivern, Yvonne.
Publisher: Essex, England : Financial Times / Prentice Hall, 2006Edition: 2nd ed.Description: xx, 553 p. : ill. ; 24 cm.ISBN: 027369510X (pbk.); 9780273695103 (pbk.).Subject(s): Marketing research -- Methodology | Social sciences -- MethodologyDDC classification: 001.4
Contents:
Part 1: Introducing market and social research: Chapter 1: The practice of market and social research - Chapter 2: Introducing types of research -- Part II: Getting started: Chapter 3: Planning and designing research - Chapter 4: Writing the brief and the proposal - Chapter 5: Doing secondary research - Chapter 6: Collecting qualitative data - Chapter 7: Collecting quantitative data - Chapter 8: Sampling - Chapter 9: Collecting data on attitudes - Chapter 10: Designing questionnaires -- Part III Getting on and finishing up - Chapter 11: Managing a research project - Chapter 12: Analysing qualitative data - Chapter 13: Analysing quantitative data - Chapter 14: Communicating and reviewing the findings - Bibliography - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 1 , Side 2, TierNo 1, BayNo 1

 001.4 MAC (Browse shelf) 1 Available TBSxx,18002,03,AD 5000009872

Includes bibliographical references and index.

Part 1: Introducing market and social research: Chapter 1: The practice of market and social research - Chapter 2: Introducing types of research -- Part II: Getting started: Chapter 3: Planning and designing research - Chapter 4: Writing the brief and the proposal - Chapter 5: Doing secondary research - Chapter 6: Collecting qualitative data - Chapter 7: Collecting quantitative data - Chapter 8: Sampling - Chapter 9: Collecting data on attitudes - Chapter 10: Designing questionnaires -- Part III Getting on and finishing up - Chapter 11: Managing a research project - Chapter 12: Analysing qualitative data - Chapter 13: Analysing quantitative data - Chapter 14: Communicating and reviewing the findings - Bibliography - Index.

Australian Degree Programme : 24309T, 24430T