Taylor's Library

Normal view MARC view ISBD view

Consumer behaviour : a European perspective / Michael Solomon ... [et al.].

Contributor(s): Solomon, Michael R.
Publisher: Harlow, England : Financial Times/Prentice Hall, 2006Edition: 3rd ed.Description: xxv, 701 p. : ill. (some col.), col. map ; 27 cm.ISBN: 0273687522 (pbk.); 9780273714729 (enhanced media ed. : pbk.).Subject(s): Consumer behavior -- EuropeDDC classification: 658.8342
Contents:
Part A: Consumers in the marketplace - Chapter 1: An introduction to consumer behaviour -- Part B: Consumers as individuals - Chapter 2: Perception - Chapter 3: Learning and memory - Chapter 4: Motivation, values and involvement - Chapter 5: Attitudes - Chapter 6: Attitude change and interactive communications - Chapter 7: The self -- Part C: Consumers as decision-makers - Chapter 8: Indivdual decision-making - Chapter 9: Shopping, buying, evaluating and disposing - Chapter 10: Group influence and opinion leadership -- Part D: A potrait of European consumers - Chapter 11: European family structures and household decision-making - Chapter 12: Income and social class - Chapter 13: Age subcultures -- Part E: Culture and European lifestyles - Chapter 14: Culture and consumer behaviour - Chapter 15: Cultural change processes - Chapter 16: Lifestyles and European cultures - Chapter 17: New times, new consumers - Glossary - Index.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.8342 CON (Browse shelf) 1 Available TBSxx,34003,03,RA 1000519595
Main Collection Taylor's Library-TU
658.8342 CON (Browse shelf) 1 Available SOMAC,37000,03,CL 1001005213

Includes bibliographical references.

Part A: Consumers in the marketplace - Chapter 1: An introduction to consumer behaviour -- Part B: Consumers as individuals - Chapter 2: Perception - Chapter 3: Learning and memory - Chapter 4: Motivation, values and involvement - Chapter 5: Attitudes - Chapter 6: Attitude change and interactive communications - Chapter 7: The self -- Part C: Consumers as decision-makers - Chapter 8: Indivdual decision-making - Chapter 9: Shopping, buying, evaluating and disposing - Chapter 10: Group influence and opinion leadership -- Part D: A potrait of European consumers - Chapter 11: European family structures and household decision-making - Chapter 12: Income and social class - Chapter 13: Age subcultures -- Part E: Culture and European lifestyles - Chapter 14: Culture and consumer behaviour - Chapter 15: Cultural change processes - Chapter 16: Lifestyles and European cultures - Chapter 17: New times, new consumers - Glossary - Index.