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Marketing management : an Asian perspective / Philip Kotler ... [et al.].

Contributor(s): Kotler, Philip.
Publisher: Singapore : Prentice Hall, 2006Edition: 4th ed.Description: xxxiii, 830 p. : col. ill. ; 26 cm.ISBN: 0131982621 (pbk.); 9780131982628 (pbk.).Subject(s): Marketing -- Management | Marketing -- Asia -- ManagementDDC classification: 658.802
Contents:
Part 1: Understanding marketing management - Chapter 1: Defining marketing for the 21st Century - Chapter 2: Developing marketing strategies and plans -- Part 2: Capturing marketing insights - Chapter 3: Gathering information and scanning the environment - Chapter 4: Conducting marketing research and forecasting demand -- Part 3: Connecting with customers: Chapter 5: Creating customer value, satisfaction and loyalty - Chapter 6: Analyzing consumer markets - Chapter 7: Analyzing business markets - Chapter 8: Identifying market segmets and targets -- Part 4: Building strong brands - Chapter 9: Creating brand equity - Chapter 10: Crafting the brand positioning - Chapter 11: Dealing with competition -- Part 5: Shaping the market offerings - Chapter 12: Setting product strategy - Chapter 13: Designing and managing services - Chapter 14: Developing pricing strategies and programs -- Part 6: Delivering value - Chapter 15: Designing and managing marketing channel and value networks - Chapter 16: Managing retailing, wholesaling and logistics -- Part 7: Communicating value - Chapter 17: Designing and managing integrated marketing communications - Chapter 18: Managing mass communications: Advertising, sales promotions, events and public relations - Chapter 19: Managing personal communications: Direct marketing and personal selling -- Part 8: Creating successful long-term growth - Chapter 20: Introducing new market offerings - Chapter 21: Tapping into global markets - Chapter 22: Managing a holistic marketing organization - Appendix - Glossary -Image credits - Name index - Company, brand and organisation index - Subject index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 2

658.802 MAR (Browse shelf) 1 Available TBSxx,34007,03,AD 5000019729
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 2

658.802 MAR (Browse shelf) 1 Available TBSxx,34007,03,AD 5000115292
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 2

658.802 MAR (Browse shelf) 1 Available TBSxx,34007,03,AD 5000000773
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 2

658.802 MAR (Browse shelf) 1 Available TBSxx,34002,03,RA 5000019030
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 2

658.802 MAR (Browse shelf) 1 Available SOMAC,37003,03,RA 5000029602

Part 1: Understanding marketing management - Chapter 1: Defining marketing for the 21st Century - Chapter 2: Developing marketing strategies and plans -- Part 2: Capturing marketing insights - Chapter 3: Gathering information and scanning the environment - Chapter 4: Conducting marketing research and forecasting demand -- Part 3: Connecting with customers: Chapter 5: Creating customer value, satisfaction and loyalty - Chapter 6: Analyzing consumer markets - Chapter 7: Analyzing business markets - Chapter 8: Identifying market segmets and targets -- Part 4: Building strong brands - Chapter 9: Creating brand equity - Chapter 10: Crafting the brand positioning - Chapter 11: Dealing with competition -- Part 5: Shaping the market offerings - Chapter 12: Setting product strategy - Chapter 13: Designing and managing services - Chapter 14: Developing pricing strategies and programs -- Part 6: Delivering value - Chapter 15: Designing and managing marketing channel and value networks - Chapter 16: Managing retailing, wholesaling and logistics -- Part 7: Communicating value - Chapter 17: Designing and managing integrated marketing communications - Chapter 18: Managing mass communications: Advertising, sales promotions, events and public relations - Chapter 19: Managing personal communications: Direct marketing and personal selling -- Part 8: Creating successful long-term growth - Chapter 20: Introducing new market offerings - Chapter 21: Tapping into global markets - Chapter 22: Managing a holistic marketing organization - Appendix - Glossary -Image credits - Name index - Company, brand and organisation index - Subject index.

British Degree Programme : UMKC7Q-2

Australian Degree Programme : MARK1010