Innovative promotions that work : a quick guide to the essentials of effective design / Lisa L. Cyr.
By: Cyr, Lisa
.
Series: Graphic workshop.Publisher: Gloucester, Massachusetts : Rockport Publishers, [2006]Copyright date: ©2006Description: 192 pages : colour illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1592532195 (hardback).Other title: Graphic workshop, innovative promotions that work.Subject(s): Commercial art -- United States -- History -- 21st century -- Case studies | Graphic arts -- United States -- History -- 21st century -- Case studies | Sales promotion -- Case studiesDDC classification: 741.60688
Contents:
Image and brand-building promotions -- Be inspired -- Invitations, announcements, and cards -- The big idea -- Keepsake promotions -- Get production savvy -- Publication and newsletter promotions -- Treading new ground -- Campaigns.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 32 , Side 1, TierNo 4, BayNo 3 |
741.60688 CYR (Browse shelf) | 1 | Available | SOMAC,37000,03,CL | 5000025946 |
At head of title: Graphic workshop.
Image and brand-building promotions -- Be inspired -- Invitations, announcements, and cards -- The big idea -- Keepsake promotions -- Get production savvy -- Publication and newsletter promotions -- Treading new ground -- Campaigns.