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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

By: Barry, Pete (Pete S.).
Publisher: New York, N.Y. : Thames & Hudson, 2009Description: 272 p. : ill. ; 25 cm.ISBN: 9780500287385 (pbk.); 9780500514054 (hbk.).Subject(s): Advertising | Advertising campaigns | Advertising copyDDC classification: 659.1
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 5

659.1 BAR 2009 (Browse shelf) 1 Available TDSxx,29006,03,GR 5000136276
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 5

659.1 BAR 2009 (Browse shelf) 1 Available SOMAC,37000,03,GR 5000106925

First published: 2008.

Includes bibliographical references (p. 268) and index.