Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field.
By: Pringle, Hamish
.
Contributor(s): Field, Peter.
Publisher: London ; Philadelphia : Kogan Page, c2008Description: xi, 320 p. : ill. ; 24 cm.ISBN: 9780749449285 (hbk.); 0749449284 (hbk.).Subject(s): Brand name products | Branding (Marketing)DDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 5 |
658.827 PRI 2008 (Browse shelf) | 1 | Available | SHTEx,70002,02,GR | 5000114386 |
Includes bibliographical references (p. [304]-310) and index.