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No B.S. direct marketing : the ultimate, no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses / Dan Kennedy.

By: Kennedy, Dan S, 1954-.
Publisher: [Irvine, Calif.] : Entrepreneur Press, c2006Description: xviii, 200 p. : ill. ; 19 cm. + 1 sound disc (4 3/4 in.).ISBN: 1932531572 (pbk.).Subject(s): Direct marketingDDC classification: 658.872
Contents:
The big switch -- The rules -- The results triangle -- Markets -- Message -- Media -- Mastery -- How outrageous advertising turns ordinary retail stores into super-profitable marketing businesses / by Bill Glazer -- Who else wants to know how a guy With no tax experience took a two-room tax office doing $50,000.00 in sales with a couple of seasonal employees and built a $4 million dollar a year tax business with 24 locations and 440 employees? / by Chauncy Hutter, Jr. -- How to advertise less for new customers yet double your profits / by Rory Fatt -- Courageous marketing, marketing-based courage / by Ben Altadonna -- Direct response marketing for dentists and other professionals / by Charles Martin -- How to keep clients informed, interested, happy, and coming back for more / by Al Williams -- How direct marketing can change your entire business life / by Scott Tucker -- From dead-broke bug guy to marketing millionaire / by Chet Rowland -- How to automate your marketing / by Ron Romano -- How to put a fence around your customers / by Dan Kennedy.
Item type Current location Call number Copy number Status Notes Date due Barcode
Accompanying Material (Media Resource) Taylor's Library-TU
658.872 KEN (Browse shelf) 1 Available SOMAC,37004,03,GR 1001005409
Main Collection Taylor's Library-TU
658.872 KEN (Browse shelf) 1 Available SOMAC,37004,03,GR 5000037763

Includes bibliographical references (p. 185-188) and index.

The big switch -- The rules -- The results triangle -- Markets -- Message -- Media -- Mastery -- How outrageous advertising turns ordinary retail stores into super-profitable marketing businesses / by Bill Glazer -- Who else wants to know how a guy With no tax experience took a two-room tax office doing $50,000.00 in sales with a couple of seasonal employees and built a $4 million dollar a year tax business with 24 locations and 440 employees? / by Chauncy Hutter, Jr. -- How to advertise less for new customers yet double your profits / by Rory Fatt -- Courageous marketing, marketing-based courage / by Ben Altadonna -- Direct response marketing for dentists and other professionals / by Charles Martin -- How to keep clients informed, interested, happy, and coming back for more / by Al Williams -- How direct marketing can change your entire business life / by Scott Tucker -- From dead-broke bug guy to marketing millionaire / by Chet Rowland -- How to automate your marketing / by Ron Romano -- How to put a fence around your customers / by Dan Kennedy.