Building your business with Google for dummies / by Brad Hill.
By: Hill, Brad.
Series: --For dummies. Publisher: Hoboken, N.J. : Wiley Pub., c2004Description: xvi, 358 p. : ill. ; 23 cm.ISBN: 0764571435 (pbk.).Subject(s): Google | Electronic commerce | Web search enginesDDC classification: 658.84Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU | 658.84 HIL (Browse shelf) | 1 | Available | SOCIT,15011,03,GR | 5000037391 |
Includes glossary and index.
Meeting the business side of google - Getting into google - Building your pagerank through networking - Optmizing a site for google - Putting google search on your site - Introducing search advertising and google adwords - Designing your adwords campaign and starting an account - Understanding adwords statistic and reports - Creating effective ad groups - Managing ongoing campaigns - Introducing the google adSense program - Starting an adSense account and publishing ads - Enhancing your adsense revenue - Getting into froogle and google catalogs - Premium services - Ten site optimization resources - Ten SEM and SEO tips froms the pros