Perfect PR / Iain Maitland.
By: Maitland, Iain
.
Series: Marketing toolkits series. Publisher: London ; New York : International Thomson Business Press, 1999Edition: 1st ed.Description: ix, 154 p. : ill. ; 25 cm. + 1 computer disk (3 1/2 in.).ISBN: 1861522215 (pbk.); 9781861522214 (pbk.).Subject(s): Public relations | PublicityDDC classification: 659.2 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 659.2 MAI (Browse shelf) | 1 | Available | SOMAC,37001,03,AD | 1001009368 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 1, BayNo 3 |
659.2 MAI (Browse shelf) | 1 | Available | SOMAC,37001,03,AD | 5000037050 |
"The diskette accompanying this title features 30 forms ... set up as Microsoft Word 6.0 documents to allow you to customize each form to suit the needs of your company"--P. vii.
Includes bibliographical references (p. 143-144) and index.
1. Planning PR activities - 2. Issuing press releases - 3. Managing interviews - 4. Organizing press conferences - 5. Running your PR campaign.
System requirements for accompanying computer disk: IBM PC or compatible; Microsoft Windows.