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Understanding women's magazines : publishing, markets and readerships / Anna Gough-Yates.

By: Gough-Yates, Anna, 1968-.
Publisher: London : Routledge, c2003Description: xii, 190 p. : ill. ; 25 cm.ISBN: 0415216397 (pbk.).Subject(s): Women's periodicals, English -- Great Britain -- History -- 20th centuryDDC classification: 051.082
Contents:
Introduction - Understanding women's magazines - Post fordism, post feminism and the 'new women' in late twentieth century Britain - The empires strike back: from Fordism to post Fordism in the British magazine industry - Who's that girl? : advertising, market research and the female consumer in the 1980s - Seriously glamorous and the glamorously serious? : working out the 'working women' - ' What women want under the covers': new markets and the 'new women' in the 1980s - 'Marie Claire -c'est moi!: magazine editors, cultural intermediaries and the 'new middle class' - Desperately tweaking Susan: the business of women's magazines in the 1990s - Conclusions - Notes - Bibliography - Index
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
051.082 GOU (Browse shelf) 1 Available SOMAC,09030,02,GR 1001005973

Includes bibliographical references (p. 166-180) and index.

Introduction - Understanding women's magazines - Post fordism, post feminism and the 'new women' in late twentieth century Britain - The empires strike back: from Fordism to post Fordism in the British magazine industry - Who's that girl? : advertising, market research and the female consumer in the 1980s - Seriously glamorous and the glamorously serious? : working out the 'working women' - ' What women want under the covers': new markets and the 'new women' in the 1980s - 'Marie Claire -c'est moi!: magazine editors, cultural intermediaries and the 'new middle class' - Desperately tweaking Susan: the business of women's magazines in the 1990s - Conclusions - Notes - Bibliography - Index