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Mastering e-business / Jonathan Groucutt and Paul Griseri.

By: Groucutt, Jon.
Contributor(s): Griseri, Paul.
Series: Palgrave master series. Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004Description: xvii, 280 p. : ill. ; 24 cm.ISBN: 0333968328 (pbk.); 9780333968321 (pbk.).Subject(s): Electronic commerce -- ManagementDDC classification: 658.872
Contents:
Part I. The basic context - 1.What is the e-environment? - 2. The commercial impact of e-business - 3. The social impact of e-business - 4. E-risk : security and vulnerability on the internet -- Part II. Marketing and the internet - 5. E-marketing : the same people, same needs, different services? - 6. Segmentation, targeting and positioning - 7. Marketing communications - 8. Relationship e-marketing -- Part III. Implementing e-business - 9. Operational implications of the internet - 10. Managing people and organisation in e-businesses - 11. The financial implications of e-business -- Part IV. The future of e-business - 12. Developing user communities - 13. The future.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 4

 658.872 GRO (Browse shelf) 1 Available TBSxx,34003,03,CL 5000019641
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 4

 658.872 GRO (Browse shelf) 1 Available TBSxx,34002,03,CL 5000019066

Includes bibliographical references and indexes.

Part I. The basic context - 1.What is the e-environment? - 2. The commercial impact of e-business - 3. The social impact of e-business - 4. E-risk : security and vulnerability on the internet -- Part II. Marketing and the internet - 5. E-marketing : the same people, same needs, different services? - 6. Segmentation, targeting and positioning - 7. Marketing communications - 8. Relationship e-marketing -- Part III. Implementing e-business - 9. Operational implications of the internet - 10. Managing people and organisation in e-businesses - 11. The financial implications of e-business -- Part IV. The future of e-business - 12. Developing user communities - 13. The future.

British Degree Programme : UMKC7Q-2