Branding, packaging and labeling [videorecording]
Contributor(s): D.E. Visuals (Firm)
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Publisher: Sunrise, Fla. : D. E. Visuals, c1992Description: 1 videodisc (DVD) (24 min.) : sd., col. ; 4 3/4 in.Subject(s): Brand name products -- United States | Labels -- Law and legislation -- United States | Marketing -- United StatesDDC classification: 658.827 Summary: Discussion and examples of branding, packaging and labeling as they relate to marketing strategy. Covers manufacturer and private brands, generics, brand familiarity, product packaging and labeling and considerations to gain shelf impact.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Media Resources | Taylor's Library-TU | 658.827 BRA (Browse shelf) | 1 | Available | SHTEx,70002,02,GR | 1000807367 |
Discussion and examples of branding, packaging and labeling as they relate to marketing strategy. Covers manufacturer and private brands, generics, brand familiarity, product packaging and labeling and considerations to gain shelf impact.
DVD