The practice of market research : an introduction / Yvonne McGivern.
By: McGivern, Yvonne
.
Publisher: Harlow : Pearson Education Limited, 2013Edition: Fourth edition.Description: xxxv, 572 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273773115 (paperback).Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 5 |
658.83 MAC 2013 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000160265 |
Includes bibliographical references and index.