Services marketing / Govind Apte.
By: Apte, Govind
.
Publisher: New Delhi ; New York : Oxford University Press, 2004Description: xi, 440 p. : ill. ; 25 cm.ISBN: 0195667581 (pbk.); 9780195667585 (pbk.).Subject(s): Service industries -- India -- MarketingDDC classification: 658.8 Summary: With reference to India.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 2 |
658.8 APT (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000014384 |
Includes bibiographical references and indexs.
With reference to India.