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Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks.

By: Malhotra, Naresh K.
Contributor(s): Birks, David F.
Publisher: Harlow : Financial Times Prentice Hall, 2006Edition: Revised 2nd European edition.Description: xxiii, 753 pages : illustrations ; 27 cm + 1 CD-ROM (4 3/4 in.).Content type: text Media type: unmediated | computer Carrier type: volume | computer discISBN: 0273695304 (paperback); 9780273695301 (paperback).Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83
Item type Current location Call number Copy number Status Notes Date due Barcode
Accompanying Material (Media Resource) Taylor's Library-TU
658.83 MAL (Browse shelf) 1 Available GENLS,GENLS,03,GR 1000513182

Previous edition: 2000.

Includes bibliographical references and index.