Marketing essentials / Carl McDaniel, Charles W. Lamb, Joseph F. Hair.
By: McDaniel, Carl, Jr
.
Contributor(s): Lamb, Charles W | Hair, Joseph F., Jr.
Publisher: Mason, Ohio : Thomson/South-Western, [2007]Copyright date: ©2007Edition: Fifth edition, International student ed.Description: xxiii, 544 pages : colour illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0324366078 (paperback : international edition); 9780324366075 (paperback : international edition).Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 5 |
658.8 MAC (Browse shelf) | 1 | Available | TBSxx,34003,03,GR | 5000014972 |
Includes bibliographical references (pages 512-523) and indexes.