Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
By: Arens, William F
.
Contributor(s): Weigold, Michael F | Arens, Christian | Arens, William F. Contemporary advertising.
Publisher: New York : McGraw-Hill/Irwin, c2011Edition: 13th ed.Description: xl, 774 p. : col. ill. ; 28 cm.ISBN: 9780071220606 (pbk.); 0071220607 (pbk.); 9780073530031 (pbk.); 0073530034 (pbk.).Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 5 |
659.1 ARE 2011 (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000117250 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 5 |
659.1 ARE 2011 (Browse shelf) | 1 | Available | SOCIT,15010,03,GR | 5000112073 |
Prev. ed. has title: Contemporary advertising
Includes bibliographical references (p. 715-732) and indexes.