PyroMarketing : the four-step strategy to ignite customer evangelists and keep them for life / Greg Stielstra.
By: Stielstra, Greg
.
Publisher: New York : HarperBusiness, c2005Edition: 1st ed.Description: x, 238 p. : ill. ; 21 cm.ISBN: 0060776706 (hbk.).Other title: Pyro Marketing.Subject(s): Marketing | SellingDDC classification: 658.8
Contents:
Acknowledgments - Introduction - 1. From floods to flames - 2. Fire - 3. Gather the driest tinder - 4. Touch it with the match - 5. Fan the flames - 6. Save the coals - 7. Afterglow - Appendix A. PyroMarketing plan - Appendix B. www.pyromarketing.com - Notes.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8 STI (Browse shelf) | 1 | Available | SOMAC,37001,03,GR | 1001006402 |
Includes bibliographical references (p. [231]-238).
Acknowledgments - Introduction - 1. From floods to flames - 2. Fire - 3. Gather the driest tinder - 4. Touch it with the match - 5. Fan the flames - 6. Save the coals - 7. Afterglow - Appendix A. PyroMarketing plan - Appendix B. www.pyromarketing.com - Notes.