Branding / S. Coomber.
By: Coomber, S
.
Publisher: Oxford : Capstone Pub, 2002Description: 124 p. ; 18 cm.ISBN: 18411224109 (pbk.); 9781841124100 (pbk.).Subject(s): Brand name products | TrademarksDDC classification: 658.827
Contents:
Introduction to branding - Definition of terms: what is a brand? - The evolution of brands - The e-dimension: e-branding - The global dimension - The state of the art - In practice: branding success stories - Key concepts and thinkers - Resources - Ten steps to making branding work.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.827 COO (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | 5000097121 |
Introduction to branding - Definition of terms: what is a brand? - The evolution of brands - The e-dimension: e-branding - The global dimension - The state of the art - In practice: branding success stories - Key concepts and thinkers - Resources - Ten steps to making branding work.