Segmentation and positioning for strategic marketing decisions / James H. Myers.
Publication details: Chicago : American Marketing Association, c1996.Description: xiii, 358 p. : ill. ; 24 cmISBN:- 0877572593 (hbk.)
- 658.802 MYE
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| Graduate Collection | Taylor's Library-TU | 658.802 MYE (Browse shelf(Opens below)) | 1 | Available | SHTEx,60001,03,CL | 1000808230 |
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| 658.802 MOO 2012 Strategic marketing / | 658.802 MOO 2014 Strategic marketing / | 658.802 MOU 2010 Strategic marketing management : | 658.802 MYE Segmentation and positioning for strategic marketing decisions / | 658.802 OTT 2011 The new rules of green marketing : | 658.802 OTT 2011 The new rules of green marketing : | 658.802 PAL How to develop a strategic marketing plan : |
Includes bibliographical references and index.
1. Strategic marketing planning - 2. Introduction to market segmentation - 3. Some common basis variables - 4. Segmentation using interdependence methods: Partition clustering - 5. Segmentation using interdependence methods: Hierarchical clustering - 6. Segmentation using dependence methods: Interaction detection - 7. Some basic positioning concepts and techniques - 8. Perceptual positioning maps - 9. Preference positioning maps - 10. Other types of positioning maps - 11. Positioning based on laddering - 12. New products/services: The present scenario - 13. Benefit structure analysis - 14. Market structure studies: The stefflre process.