Exploring marketing research / William G. Zikmund.
By: Zikmund, William G
.
Publisher: Cincinnati, Ohio : Thomson/South-Western, c2007Edition: 9th ed., Int. ed.Description: xxi, 698 p. : chiefly col. ill. ; 28 cm.ISBN: 0324539029 (pbk.); 9780324539028 (pbk.).Subject(s): Marketing researchDDC classification: 658.83
Partial contents:
Part 1 Introduction -- Part 2 Beginning stages of the research process -- Part 3 Research designs for collecting primary data -- Part 4 Measurement concepts -- Part 5 Sampling and fieldwork -- Part 6 Data analysis and presentation -- Part 7 Comprehensive cases with computerized databases.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 6 |
658.83 ZIK (Browse shelf) | 1 | Available | SHTEx,60001,04,GR | 5000042352 |
Includes bibliographical references and index.
Part 1 Introduction -- Part 2 Beginning stages of the research process -- Part 3 Research designs for collecting primary data -- Part 4 Measurement concepts -- Part 5 Sampling and fieldwork -- Part 6 Data analysis and presentation -- Part 7 Comprehensive cases with computerized databases.