Measuring marketing : 110+ key metrics every marketer needs / John A. Davis.
By: Davis, John.
Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2013]Copyright date: ©2013Edition: Second edition.Description: xxii, 344 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118153741 (paperback).Subject(s): Marketing research | Marketing -- EvaluationDDC classification: 658.8Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 0, Shelf 0, Side 0, TierNo 0, BayNo 0 |
658.8 DAV 2013 (Browse shelf) | 1 | Available | TBSxx,34007,03,RM|TBSxx,34003,03,RA | 5000170975 |
Includes bibliographical references and index.