Normal view MARC view ISBD view

Measuring marketing : 110+ key metrics every marketer needs / John A. Davis.

By: Davis, John, 1960 February 17-.
Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2013]Copyright date: ©2013Edition: Second edition.Description: xxii, 344 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118153741 (paperback).Subject(s): Marketing research | Marketing -- EvaluationDDC classification: 658.8
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 0, Shelf 0, Side 0, TierNo 0, BayNo 0

658.8 DAV 2013 (Browse shelf) 1 Available TBSxx,34007,03,RM|TBSxx,34003,03,RA 5000170975

Includes bibliographical references and index.