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Maximum influence [electronic resource] : the 12 universal laws of power persuasion / Kurt W. Mortensen.

By: Mortensen, Kurt W.
Contributor(s): ebrary, Inc.
Publisher: New York : American Management Association, c2004Edition: 1st ed.Description: viii, 240 p.Subject(s): Persuasion (Psychology) | Influence (Psychology) | Success -- Psychological aspectsGenre/Form: Electronic books. DDC classification: 153.8/52 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue.
Item type Current location Call number Status Date due Barcode
153.8/52 (Browse shelf) Available

Includes bibliographical references and index.

Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.