The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien.
By: Kapferer, Jean-Noël
.
Contributor(s): Bastien, Vincent.
Publisher: London ; Philadelphia, PA : Kogan Page, 2012Edition: Second edition.Description: xi, 395 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749464912 (hardback).Subject(s): Luxuries -- Marketing | Luxury goods industry | Product managementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 4 |
658.8 KAP 2012 (Browse shelf) | 1 | Available | SHTEx,70002,03,RA | SHTEx,94603,03,RM | 5000170731 |
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| 658.8 JOU Journal of marketing. | 658.8 JOU Journal of marketing. | 658.8 KAP 2011 Services marketing : | 658.8 KAP 2012 The luxury strategy : | 658.8 KEL 2010 Kellogg on marketing / | 658.8 KEN 2012 No B.S. grassroots marketing : | 658.8 KER Marketing : |
Includes bibliographical references (pages [377]-381) and index.