Marketing management and strategy / Peter Doyle and Phil Stern.
By: Doyle, Peter
.
Contributor(s): Stern, Phil.
Publisher: Harlow : Financial Times Prentice Hall, c2006Edition: 4th ed.Description: xii, 446 p. : ill. ; 27 cm.ISBN: 0273693980 (pbk.); 9780273693987 (pbk.).Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 3 |
658.8 DOY (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | GENLS,GENLS,03,GR | SOCxx,37003,03,AD | SOCxx,91605,03,AD | 5000034673 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 4 |
658.8 DOY (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | GENLS,GENLS,03,GR | SOCxx,37003,03,AD | SOCxx,91605,03,AD | 5000042101 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 3 |
658.8 DOY (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | SOCxx,37003,03,AD | SOCxx,91605,03,AD | SHTEx,70002,03,GR | 5000014291 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 3 |
658.8 DOY (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | SHTEx,70002,03,GR | SOCxx,37003,03,AD | SOCxx,91605,03,AD | 5000014784 |
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| 658.8 DOY Adding value to marketing : | 658.8 DOY Marketing management and strategy / | 658.8 DOY Marketing management and strategy / | 658.8 DOY Marketing management and strategy / | 658.8 DOY Marketing management and strategy / | 658.8 DOY Marketing management and strategy / | 658.8 DUB Marketing management : |
Previous ed.: 2002.
Includes bibliographical references and index.
Ch. 1. Management : objectives and tasks -- Ch. 2. The customer-led business -- Ch. 3. Segmentation, positioning and the marketing mix -- Ch. 4. Strategic market planning -- Ch. 5. Market dynamics and competitive strategy -- Ch. 6. Building successful brands -- Ch. 7. Innovation and new product development -- Ch. 8. Pricing policy : delivering value -- Ch. 9. Communications strategy -- Ch. 10. Managing personal selling -- Ch. 11. Managing marketing channels -- Ch. 12. Marketing in service business -- Ch. 13. Turnaround management -- Ch. 14. Marketing in the future.