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Exploring marketing research / William G. Zikmund, Barry J. Babin.

By: Zikmund, William G.
Contributor(s): Babin, Barry J.
Publisher: Australia : South-Western/Cengage Learning, c2010Edition: 10th ed.Description: xxii, 714 p. : col. ill. ; 28 cm.ISBN: 9780324788617 (pbk. : ISE); 0324788614 (pbk. : ISE).Subject(s): Marketing research | Marketing research -- Computer network resourcesDDC classification: 658.83
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 6

658.83 ZIK 2010 (Browse shelf) 1 Available TBSxx,28000,03,CL 5000104848

Includes bibliographical references and index.