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Applied business research : qualitative and quantitative methods / Robert Y. Cavana, Brian L. Delahaye, Uma Sekaran.

By: Cavana, R. Y.
Contributor(s): Sekaran, Uma | Delahaye, Brian L, 1946-.
Publisher: Milton, Qld. : John Wiley & Sons (Australia), 2001Description: xvi, 472 p. : ill. ; 25 cm.ISBN: 0471341266 (pbk.); 9780471341260 (pbk.).Subject(s): Business -- Research -- MethodologyDDC classification: 650.072
Contents:
Part I - A Scientific approach to business research: 1. Introduction to business research - 2. Scientific investigations and the research process -- Part II Initial stages and design of a reserach project: 3. Preliminary information gathering and problem definition - 4. Framework development and research objectives - 5. Research design and planning -- Part III Qualitative business research: 6. Qualitative data gathering - 7. Qualitative data analysis and interpretation -- Part IV Quantitative business research: 8. Measurement of variables - 9. Scaling, reliability and validity - 10. Questionnaire design - 11. Sampling design - 12. Experimental designs - 13. Quantitative daya analysis and interpretation -- Part V Research reporting and managerial decision making: 14. Research reporting - 15. Managerial decision making and evaluating research.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 22 , Side 1, TierNo 3, BayNo 3

 650.072 CAV (Browse shelf) 1 Available UNISA, 58200 5000004183
Main Collection Taylor's Library-TU

Floor 4, Shelf 22 , Side 1, TierNo 3, BayNo 3

 650.072 CAV (Browse shelf) 1 Available UNISA,19003,03,CL 1000517340
Main Collection Taylor's Library-TU

Floor 4, Shelf 22 , Side 1, TierNo 3, BayNo 3

 650.072 CAV (Browse shelf) 1 Available UNISA, 58198 5000004479
Main Collection Taylor's Library-TU

Floor 4, Shelf 22 , Side 1, TierNo 3, BayNo 3

 650.072 CAV (Browse shelf) 1 Available TBSxx,34007,03,AD 5000004482
Main Collection Taylor's Library-TU

Floor 4, Shelf 22 , Side 1, TierNo 3, BayNo 3

 650.072 CAV (Browse shelf) 1 Available TBSxx,34007,03,AD 5000020660
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 22 , Side 1, TierNo 3, BayNo 3

 650.072 CAV (Browse shelf) 1 Available SHTEx,60001,04,GR 5000146028

Previously published as: Research methods for business : a skill-building approach.

Includes bibliographical references and index.

Part I - A Scientific approach to business research: 1. Introduction to business research - 2. Scientific investigations and the research process -- Part II Initial stages and design of a reserach project: 3. Preliminary information gathering and problem definition - 4. Framework development and research objectives - 5. Research design and planning -- Part III Qualitative business research: 6. Qualitative data gathering - 7. Qualitative data analysis and interpretation -- Part IV Quantitative business research: 8. Measurement of variables - 9. Scaling, reliability and validity - 10. Questionnaire design - 11. Sampling design - 12. Experimental designs - 13. Quantitative daya analysis and interpretation -- Part V Research reporting and managerial decision making: 14. Research reporting - 15. Managerial decision making and evaluating research.

Australian Degree Programme : 24309T, 24430T