Market research best practice : 30 visions for the future / edited by Peter Mouncey, Frank Wimmer.
Contributor(s): Mouncey, Peter
| Wimmer, Frank.
Publisher: Chichester, England : John Wiley, c2007Description: xxxv, 678 p. : ill. ; 24 cm.ISBN: 9780470065273 (hbk.).Subject(s): Marketing researchDDC classification: 658.83
Partial contents:
1. Facilitating decision-making - 2. Knowledge management - 3. New methodologies - 4. Modelling - 5. Facilitating diversity - 6. Best practice case studies - Index.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 6 |
658.83 MAR (Browse shelf) | 1 | Available | TBSxx,34007,04,GR | 5000128209 | ||
| Graduate Collection | TU External Storage-LCS | 658.83 MAR (Browse shelf) | 1 | Available | SHTEx,60001,04,GR | 1000808685 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Includes bibliographical references and index.
1. Facilitating decision-making - 2. Knowledge management - 3. New methodologies - 4. Modelling - 5. Facilitating diversity - 6. Best practice case studies - Index.