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Market research best practice : 30 visions for the future / edited by Peter Mouncey, Frank Wimmer.

Contributor(s): Mouncey, Peter | Wimmer, Frank.
Publisher: Chichester, England : John Wiley, c2007Description: xxxv, 678 p. : ill. ; 24 cm.ISBN: 9780470065273 (hbk.).Subject(s): Marketing researchDDC classification: 658.83
Partial contents:
1. Facilitating decision-making - 2. Knowledge management - 3. New methodologies - 4. Modelling - 5. Facilitating diversity - 6. Best practice case studies - Index.
Item type Current location Call number Copy number Status Notes Date due Barcode Remark
Main Collection Taylor's Library-TU
658.83 MAR (Browse shelf) 1 Available TBSxx,34007,04,GR 1000518500
Graduate Collection TU External Storage-LCS
658.83 MAR (Browse shelf) 1 Available SHTEx,60001,04,GR 1000808685 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Includes bibliographical references and index.

1. Facilitating decision-making - 2. Knowledge management - 3. New methodologies - 4. Modelling - 5. Facilitating diversity - 6. Best practice case studies - Index.