The bridge : the role of design in marketing / Bruce Macdonald.
By: Macdonald, Bruce
.
Publisher: Garden City, NY : Morgan James Pub., c2008Description: 328 p. : ill. ; 24 cm.ISBN: 9781600374463 (pbk.).Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 5 |
658.8 MAC 2008 (Browse shelf) | 1 | Available | SHTEx,70004,03,GR | 5000110972 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.8 MAC Basic marketing : | 658.8 MAC The marketing casebase : | 658.8 MAC 2006 Introduction to Marketing / | 658.8 MAC 2008 The bridge : | 658.8 MAC 2011 Effective marketing : | 658.8 MAC 2011 Introduction to marketing / | 658.8 MAC 2011 Introduction to marketing / |
"with contributions from leading advertising executives, graphic designers and college professors"--cover.
Includes bibliographical references and index.