Marketing research : an applied orientation / Naresh K. Malhotra.
By: Malhotra, Naresh K
.
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Edition: 5th ed.Description: xxvi, 783 (68) p. : ill., map ; 28 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0132279177 (pbk.) (Int.ed.); 9780132279178 (pbk.) (Int.ed.); 0132253909 (pkg.) (Int.ed.); 9780132253901 (pkg.) (Int.ed.).Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 6 |
658.83 MAL (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000158976 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 6 |
658.83 MAL (Browse shelf) | 1 | Available | TBSxx,34007,04,AD | 5000019141 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 6 |
658.83 MAL (Browse shelf) | 1 | Available | TBSxx,34007,04,AD | 5000019411 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 6 |
658.83 MAL (Browse shelf) | 1 | Available | TBSxx,34007,04,AD | 5000020150 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 6 |
658.83 MAL (Browse shelf) | 1 | Available | TBSxx,34007,04,AD | 5000097695 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 6 |
658.83 MAL (Browse shelf) | 1 | Available | TBSxx,34007,04,AD | 5000019142 |
Includes bibliographical references and index.
Accompanied by 1 CD-ROM : SPSS student version 14.0
Australian Degree Programme : MARK2020