The business of influence : reframing marketing and PR for the digital age / Philip Sheldrake.
By: Sheldrake, Philip
.
Publisher: Chichester, West Sussex : Wiley, 2011Description: xxi, 210 p. : ill. ; 24 cm.ISBN: 9780470978627 (hbk.).Subject(s): Internet marketing | Marketing | Public relations | Influence (Psychology)DDC classification: 658.872
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 4 |
658.872 SHE 2011 (Browse shelf) | 1 | Available | TBSxx,34003,03,AD | 5000126494 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.872 SCO 2011 The new rules of marketing & PR : | 658.872 SCO 2011 Auditing social media : | 658.872 SHE 2010 Online marketing / | 658.872 SHE 2011 The business of influence : | 658.872 SMI 2010 Grow your business with Google AdWords : | 658.872 SMI 2011 The new relationship marketing : | 658.872 SMI 2011 The social media management handbook : |
Includes bibliographical references and index.