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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.

By: Kotler, Philip.
Contributor(s): Bowen, John T | Makens, James C | Baloglu, Seyhmus.
Publisher: Boston : Pearson, [2017]Copyright date: ©2017Edition: Seventh edition.Description: xxii, 658 pages : illustrations (black and white, and colour) ; 29 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780134151922 (hardback).Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.940688
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode Course reserves
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 3, BayNo 6

647.940688 KOT 2017 (Browse shelf) 1 Available SHTEx,60001,03,RM | SHTEx,11713,03,RM 5000171517
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 3, BayNo 6

647.940688 KOT 2017 (Browse shelf) 1 Available SCAFS,70003,03,AD | SFSGx,94601,03,AD | TCIxx,30000,03,RA 5000170978
Reserve Collection Taylor's Library-TU

Floor 2, Shelf 2 , Side 1, TierNo 3, BayNo 1

647.940688 KOT 2017 (Browse shelf) 1 Available SHTEx,30010,03,RM | SHTEx,11713,03,RM 5000166958

Fundamentals of Marketing


Includes index.