Guerrilla advertising : unconventional brand communication / written by Gavin Lucas, art direction by Mike Dorrian.
By: Lucas, Gavin
.
Contributor(s): Dorrian, Mike.
Publisher: London : Laurence King, 2006Description: 187 p. : col. ill. ; 30 cm.ISBN: 1856694704 (pbk.); 9781856694704 (pbk.).Subject(s): Advertising campaignsDDC classification: 659.113 Summary: "Guerrilla Advertising shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. 68 international campaigns are featured, grouped according to their approach: Street Propaganda, Site-Specific Media, Sneaky Manoeuvres, Stunts and Multi-Fronted Attack."--BOOK JACKET.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 8 |
659.113 LUC (Browse shelf) | 1 | Available | SOMAC,37000,03,GR|SOMAC,09050,03,RM | 5000159906 | |
| Main Collection | Taylor's Library-TU | 659.113 LUC (Browse shelf) | 1 | Available | SLASx,05000,03,GR | SOCxx,09050,03,RM | 5000019427 |
"Guerrilla Advertising shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. 68 international campaigns are featured, grouped according to their approach: Street Propaganda, Site-Specific Media, Sneaky Manoeuvres, Stunts and Multi-Fronted Attack."--BOOK JACKET.