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The new relationship marketing : how to build a large, loyal, profitable network using the social Web / Mari Smith.

By: Smith, Mari, 1966-.
Publisher: Hoboken, N.J. : Wiley, c2011Description: xxxiii, 238 p. : ill. ; 23 cm.ISBN: 9781118063064 (hbk.); 1118063066 (hbk.); 9781118134986 (ebk.); 9781118134993 (ebk.); 9781118135006 (ebk.).Subject(s): Relationship marketing | Customer relations | Social networksDDC classification: 658.872
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.872 SMI 2011 (Browse shelf) 1 Available TBSxx,34007,03,AD 5000128636

Includes bibliographical references and index.