The commercialization of American culture : new advertising, control, and democracy / by Matthew P. McAllister.
Publication details: Thousand Oaks : SAGE, c1996.Description: xii, 296 p. ; 22 cmISBN:- 0803953801 (pbk.)
- 9780803953802 (pbk.)
- 659.1042 MAC
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| Main Collection | Taylor's Library-TU | 659.1042 MAC (Browse shelf(Opens below)) | 1 | Available | SOMAC,37000,03,AD | 5000036210 |
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| 659.1042 MAC Advertising : | 659.1042 MAC The commercialization of American culture : | 659.1042 MAC The commercialization of American culture : | 659.1042 MAC The commercialization of American culture : | 659.1042 MAC The commercialization of American culture : | 659.1042 MAC 1996 The commercialization of American culture : | 659.1042 MES Visual persuasion : |
Includes bibliographical references (p. 260-274) and index.
1. The changing nature of advertising and control - 2. Advertising's external and internal control: social implications - 3. Place-based advertising: control through location - 4. Controlling viewer behavior: creating the zapless ad - 5. Cross promotion: control through cooperation - 6. Sponsorship: control behind a philanthropic facade - 7. Commercials, control and the computer revolution - 8. Conclusion.