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Putting heads on beds : the complete practical guide to marketing your independent hotel or guest accommodation / Michael Cockman.

By: Cockman, Michael.
Publisher: Oxford : How to Books, 2006Description: xix, 313 p. ; 24 cm.ISBN: 1845281179 (pbk.); 9781845281175 (pbk.).Subject(s): Hospitality industry -- Marketing | Advertising -- Hospitality industry | Hospitality industry -- PlanningDDC classification: 647.940688
Contents:
Part 1: Getting started: 1. Where are you now? - 2. Where do you want to be? - 3. What help do you need? -- Part 2: Reaching your prospects: 4. Using personal contact - 5. Direct marketing - 6. Advertising - 7. Media relations - 8. Promotional materials and activity -- Part 3: Getting where you want to be: 9. How do you price to maximise revenue? - 10. How do you make systems and data work for you? - 11. What tactics can you use to develop revenue? - 12. Planning your marketing activity.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 3, BayNo 6

647.940688 COC (Browse shelf) 1 Available SHTEx,70002,03,AD 5000028726

Includes bibliographical references and index.

Part 1: Getting started: 1. Where are you now? - 2. Where do you want to be? - 3. What help do you need? -- Part 2: Reaching your prospects: 4. Using personal contact - 5. Direct marketing - 6. Advertising - 7. Media relations - 8. Promotional materials and activity -- Part 3: Getting where you want to be: 9. How do you price to maximise revenue? - 10. How do you make systems and data work for you? - 11. What tactics can you use to develop revenue? - 12. Planning your marketing activity.