Putting heads on beds : the complete practical guide to marketing your independent hotel or guest accommodation / Michael Cockman.
By: Cockman, Michael.
Publisher: Oxford : How to Books, 2006Description: xix, 313 p. ; 24 cm.ISBN: 1845281179 (pbk.); 9781845281175 (pbk.).Subject(s): Hospitality industry -- Marketing | Advertising -- Hospitality industry | Hospitality industry -- PlanningDDC classification: 647.940688Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 3, BayNo 6 |
647.940688 COC (Browse shelf) | 1 | Available | SHTEx,70002,03,AD | 5000028726 |
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647.940688 BOW Hospitality marketing: | 647.940688 BOW Hospitality marketing: | 647.940688 BUT Hotel and food service marketing : | 647.940688 COC Putting heads on beds : | 647.940688 DER Hotel and catering sales promotion/ | 647.940688 ENH Enhanced selling | 647.940688 FOS Marketing hospitality : |
Includes bibliographical references and index.
Part 1: Getting started: 1. Where are you now? - 2. Where do you want to be? - 3. What help do you need? -- Part 2: Reaching your prospects: 4. Using personal contact - 5. Direct marketing - 6. Advertising - 7. Media relations - 8. Promotional materials and activity -- Part 3: Getting where you want to be: 9. How do you price to maximise revenue? - 10. How do you make systems and data work for you? - 11. What tactics can you use to develop revenue? - 12. Planning your marketing activity.