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Strategic market management / David A. Aaker.

By: Aaker, David A. (David Allen), 1938-.
Publisher: Hoboken, NJ : John Wiley, c2008Edition: 8th ed.Description: xiii, 322 p. : ill. ; 23 cm.ISBN: 0470056231 (pbk.); 9780470056233 (pbk.).Subject(s): Marketing -- ManagementDDC classification: 658.8
Contents:
1. Strategic market management: an introduction -- Part I Strategic analysis: 2. External and customer analysis - 3. Competitor analysis - 4. Market/submarket analysis - 5. Environmental analysis and strategic uncertainty - 6. Internal analysis -- Part II Creating adapting, and implementing strategy: 7. Creating advantage, synergy, and strategic philosophies - 8. Alternative value propositions - 9. Building and managing brand equity - 10. Energizing the business - 11. Leveraging the business - 12. Creating new businesses - 13. Global strategies - 14. Setting priorities for businesses and brands - the exit, milk, and consolidate options - 15. Organizational issues.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 2

 658.8 AAK (Browse shelf) 1 Available TBSxx,34007,03,GR 5000016206
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 2

 658.8 AAK (Browse shelf) 1 Available SOMAC,37003,03,AD 5000034439

Includes bibliographical references and index

1. Strategic market management: an introduction -- Part I Strategic analysis: 2. External and customer analysis - 3. Competitor analysis - 4. Market/submarket analysis - 5. Environmental analysis and strategic uncertainty - 6. Internal analysis -- Part II Creating adapting, and implementing strategy: 7. Creating advantage, synergy, and strategic philosophies - 8. Alternative value propositions - 9. Building and managing brand equity - 10. Energizing the business - 11. Leveraging the business - 12. Creating new businesses - 13. Global strategies - 14. Setting priorities for businesses and brands - the exit, milk, and consolidate options - 15. Organizational issues.