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How audiences decide : a cognitive approach to business communication / Richard O. Young.

By: Young, Richard O.
Publisher: New York, N.Y. : Routledge, 2011Description: xviii, 398 p. : ill. ; 26 cm.ISBN: 9780415878999 (hbk.); 0415878993 (hbk.); 9780415879002 (pbk.); 0415879000 (pbk.).Subject(s): Business communication -- Psychological aspectsDDC classification: 658.45
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 1, TierNo 2, BayNo 6

658.45 YOU 2011 (Browse shelf) 1 Available TBSxx,54001,03,GR 5000126807

Includes bibliographical references ([288]-368) and indexes.