Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
Contributor(s): MacInnis, Deborah J
| Park, C. Whan | Priester, Joseph W | Society for Consumer Psychology | ebrary, Inc.
Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Description: xxi, 424 p. : ill. ; 27 cm.Subject(s): Relationship marketing | Brand choice | Branding (Marketing) | Customer relationsGenre/Form: Electronic books. DDC classification: 658.8/27 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/27 (Browse shelf) | e-book | SHTEx,70000,03,CL,PPT |
"Society for Consumer Psychology"--Cover.
Includes bibliographical references and indexes.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.