The advertising handbook / edited by Jonathan Hardy, Helen Powell and Iain MacRury.
Contributor(s): Hardy, Jonathan [editor.]
| Powell, Helen [editor.] | MacRury, Iain [editor.].
Series: Media Practice: Publisher: Abingdon, Oxon ; New York : Routledge, 2018Edition: Fourth edition.Description: xxii, 280 pages : illustrations, 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138678835.Subject(s): Advertising -- Handbooks, manuals, etc | AdvertisingDDC classification: 659.1
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 659.1 ADV 2018 (Browse shelf) | 1 | Available | SOMAC,37002,03,RM | 5000169025 |
Revised edition of The advertising handbook, 2009.
Includes bibliographical references and index.