Consumer behavior / Leon G. Schiffman, Joe Wisenblit.
By: Schiffman, Leon G [author.]
.
Contributor(s): Wisenblit, Joseph [author.].
Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019 Edition: Twelfth edition.Description: xxix, 478 pages ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780134734828.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8342 SCH 2019 (Browse shelf) | 1 | Checked out | SOMAC,37002,03,RM | 15/10/2024 | 5000168933 |
Includes bibliographical references (pages 405-431) and index.