Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.
By: Arens, William F [author]
.
Contributor(s): Weigold, Michael F [author].
Publisher: New York, NY : Mcgraw-Hill Education, [2017]Copyright date: ©2017Edition: Fifteenth edition.Description: xxxi, 714 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781259921261.Subject(s): Advertising | Communication in marketingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 5, BayNo 1 |
659.1 ARE 2017 (Browse shelf) | 1 | Available | SOMAC,37002,03,RM | 5000169091 |
Includes bibliographical references and index.