Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc O. Oliver Opresnik.
By: Armstrong, Gary (Gary M.) [author.]
.
Contributor(s): Kotler, Philip [author.] | Opresnik, Marc O. (Marc Oliver) [author.].
Publisher: Harlow, Essex : Pearson Education Limited, [2017]Copyright date: ©2017Edition: Thirteenth edition; Global edition.Description: 669 pages : illustrations (colour) ; 28 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292146508.Subject(s): Marketing | Marketplaces | PricingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 2 |
658.8 ARM 2017 (Browse shelf) | 1 | Checked out | SOMAC,09030,03,RM | 07/05/2024 | 5000168714 |
Previous edition: 2015.
Includes bibliographical references and indexes.